Hoodie Allen, American rapper, singer, and songwriter, talks Snoop Dogg, Steve Aoki, 3LAU, Gary Vee, crypto & NFTs
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Timestamps:
0:00 – Intro
1:07 – Interview Begins (Hello Hoodie)
2:13 – starting as an independent artist
3:59 – Does Hoodie Allen like crypto?
5:32 – Do you see the value in digital collectibles?
7:40 – NFTs = more direct connection to fans?
9:51 – NFTs- collectible vs investment
15:10 – Steve Aoki, Snoop Dogg, 3LAU & Gary Vee
17:40 – What’s stopping you from launching Hoodie Allen NFTs?
19:30 – Hoodie’s Dad story
20:16 – Tell us about your album
21:00 – #1 song people want from you?
22:00 -Hoodie’s final thoughts for Altcoin Daily
22:47 – pre-interview bro out
**Note: My overall opinion is that the name of the game is to accumulate as much Bitcoin as possible. Alts are interesting but a lot more speculative. I use them to accumulate more Bitcoin.
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Yo would you guys like to own a thing that
represents you own part of No Interruption Oh my God that's my my favorite song growing
up I don't want to own the vinyl I want to own The song when I think about what would make it
valuable it is how can I create a really unique Experience and drive value back to fans the idea
of using blockchain technology to offer your fans Your supporters actual ownership really at the end
of the day it's about the fan to artist connection Hey altcoin daily audience today we interview
Hoodie Allen an American rapper singer songwriter And an old friend of ours in this interview we
talk Snoop Dogg Steve Aoki Blau garyvee crypto and Nfts of course now Hoodie Allen doesn't have an
nft project to sell you he's here because we asked Him to come on to give us his real thoughts as
a popular musician on the NF team cryptocurrency Space watch do artists actually think of nfts like
I said us and Hoodie we go way back so stay tuned At the end of this video I include a little
bit of us growing out hit the like button and Let's get right to Hoodie altcoin daily audience
smash up that like button today we are joined by Popular musical artist rapper Music Maker Hoodie
Allen he's got a new album coming out March 17th Called bub you know him for No Interruption Cake
Boy famous for [ __ ] those are my favorite songs But Hoodie Allen welcome to the show thanks for
having me are we telling the audience that we go Way back or are we keeping it a secret let's do
it back as as transparent as the blockchain baby As our audience knows we're actors and filmmakers
in Los Angeles that was our first love and we were Actually in a couple Hoodie Allen music videos
movie and the one on the golf course Show Me What You're Made Of Show Me What You're Made Of 2014.
so nearly 10 years of of knowing you guys and Um it's really cool to be doing this not probably
the collaboration that we expected uh if you take 2014 version of ourselves but here we are ready
to nerd it up on the interweb about some crypto I know so cool Austin before I jump in well and by
the way speaking of that transition like dude to Me you're you're an artist that grew through the
ranks without a label without signing to those Big corporate entities to me that's a lot like
the crypto story you know Gathering a community On your own can you just go over your background
and how you transcended or put out albums in music Without those labels yeah totally so uh what you
said is right I've sort of operated out outside The traditional system most people think about oh
you getting some popularity online record label Start calling you sign to a label and then you're
kind of in the The Music Machine I've kind of Operated outside of that where uh the internet was
my fan base and my label and my everything so you Know it was the source where people found me and
then would come see me in concert and I've kind of Done everything independently with without kind
of the uh record label so it's it's afforded me A lot of creativity and ownership over you know
the the music that I've made and when I want to Put things out it's also I think Been instrumental
in terms of building that community that you speak To which I think is one of the most important
things that an artist can kind of have which is
A is a community that matters to them and um and
that they can build that isn't sort of beholden to Even the social media entities you know
so building that sort of thing outside Of the traditional framework has been hugely
a good like Learning lesson in ball business Definitely and before we jump into like your
thoughts on nfts or what the music industry Or your friends think of nfts because obviously
in the past few years Snoop Dogg Steve Aoki Sia Kings of Leon they've all gotten into some extent
or another certainly Snoop Dogg and Steve Aoki to The top people as far as popular music at nfps but
before we get to that can you just uh give us now Your experience in crypto have you ever bought any
crypto what are your thoughts I have a ledger that Means I'm serious I have a cold hard wallet
whatever you call it um I I was talked in and Talked into I was definitely on the sidelines for
a while um well I think back in 20 I want to say Back in 2016 I was on tour in Europe and people
were talking about Bitcoin and I remember buying Uh some Bitcoin plus really like weird alt coins
on binance and I've subsequently forgotten my Binance password and even though every once in
10 months I think I can crack this I can figure This out it never works so luckily I don't think
that was too big of an investment I think it was Under a thousand dollars but still it's gone that
that is gone since then I got a little smarter Um and tried to take advice from my friends
who were kind of more experienced in the space Um and learn more do a little more of my
own like research online and feel it out And I started uh mostly just kind of investing in
Bitcoin um you know like a little bit every week Um and I do have some ethereum as well and
I do have a few nfts although I I definitely Have different opinions on different aspects of
the crypto space especially how it translates to Artists and what I do as well because there's
a lot of potential I'm sure we'll get into it Yeah let's Jump Right In because that's what I
want to know because we talk about what crypto Can do we bring people on the the promise
of nfts the promise of crypto but you're Actually in the music industry some people music
industry are into it some people are against it Um so I don't know where should we start I
mean what's your understanding of uh nfts Or digital Collectibles do you see the
the value in that or or no well I'm a Huge collectible guy in general so like I even
during the the pandemic I kind of found myself Um starting a collection with sports cards which
is I guess a physical collectible right and the Tangible value that's held in that is mostly
tied to a mix of gambling if you're talking About people who are active players or Nostalgia
hey I grew up with this team this team matters to Me this player matters to me that's why I want to
own this card um when it comes to nfts I think the The there are some similarities with like you
know you take it back to uh crypto punks right Some some of the reason or the staying power of
crypto punks kind of exists in that same long Form of like hey this is the first of something
and that's why it's going to matter long term
But I guess the downside and this is kind of
in any unregulated space is uh there's a lot Of room for like grifting and and like kind of
making value out of thin air so I like believe Full-heartedly in like the human tribalism of like
I like this and so I wear this hat that is this And this represents me but sometimes we've sort
of created uh value out of thin air when it maybe Doesn't exist and I think some crypto projects
as the market has gotten cooled off a little bit Um we people aren't talking about them you know
and they've kind of I don't know if they've Gone to zero but they've gone the volume
and the price has gone down considerably And especially in 2021 that was the hype this
was healthy in a sense to to clean out and see Who's still standing and if this technology
is actually valuable and I hear all the time From artists that plain and simple the hope
with nfts is it offers a more direct line of Communication and Community to your audience do
you I know artists have released their full albums As nfts they're trying it out do you see that
as like the most viable use case as an artist Well I I think there's I think there's some real
interesting I like when I when I think about what Would make it valuable it is how can I create
a really unique experience and drive value back To fans and there are some aspects in like sort of
the web 3 space that just aren't Maybe created yet Or potentially ready yet we're trying to create
that that wedge and that value feels a little bit Like Oregon Trail where we're like we're on like
the we're on like the uh the horse and buggy and We have no one's driving a Tesla yet to make
it the super easy connection but I keep dying Of dysentery yeah you just it is the dysentery
gets you every time you're like what the hell Um like it's interesting a friend of mine um Blau
who is sort of like you know uh he's a DJ and kind Of like one of the early people to kind of connect
the music and nfts he has a company called royal Are you guys familiar with royal definitely and
Blau a little bit Yeah Royal was an idea that I Had in my head that he beat me to and I was like
damn it this was such a good idea which is sort of Um the idea of using blockchain technology to
offer your fans your supporters actual ownership Physical tangible ownership interest in your
music and then being able to kind of also create A secondary Market where those shares of the music
that are represented by the nfts can be sold and Traded now I don't really know how much I feel
about that secondary Market versus the ownership Model but the ownership model that feels like such
a collectible it's like saying hey yo would you Guys like to own a thing that represents you own
part of No Interruption oh my God that's my my Favorite song growing up I wanna I don't wanna
own the vinyl I want to own the song right and The thing that I'm still trying to figure out cut
me off if I'm being too rambly is I'm not sure yet If these are investment vehicles or Collectibles
and I think there's maybe things that need to be You know ironed out in that regard
because I they feel a little bit more like Um a collectible that doesn't necessarily
going to derive you profit as opposed to
Something that you're doing to make money on and
maybe that's a good thing but I definitely would Love your thoughts on all that yeah I mean I I'm
feeling what you're saying I think also in 2021 Besides just straight up bad ideas just the whole
Market got overvalued so even if there was a good Idea if it goes down such a large percent people
just get like burnt out and they don't you know Really are aren't as into it as much I think
when we're talking about nfts as straight up Collectibles versus investment vehicles well
straight up Collectibles I think it's a it's Going to be a natural part of our future I think
the world is only trending more digital I mean When we were kids it was just starting to get
really digital people were just starting to get Online in 100 years it's only going to become
more easy and every you know humans are into Collectibles you're into Collectibles I'm into
Collectibles yeah if you drop like um an album That's a collectible or or a t-shirt those things
can get knocked off like crazy now if you drop a Digital collectible now you have the verifiable
proof that this is the actual one and that you Know may not be a big deal to some people now
but as the world Trends more and more digital You know if you have a collectible your baseball
cards in your house what do 20 of your friends see That the whole year if that maybe it's just you
and your girlfriend your one friend whoever saw That the whole year but if you have a digital
collectible and more and more friendships and Communities are happening online you know soon
hundreds thousands millions of your friends can See that and it just creates you know a greater
you know it creates that Community online as People you know move online that's what I think
as far as Collectibles go yeah it's it's super Interesting it's also funny because when you
look at all these things like art and things That are kind of considered like high-end and
collectible in nature oftentimes they're meant To be put away almost in a sense like people don't
even they like put their art their high value art In like storage somewhere because they don't
want to show it off and it's it's almost like A bragging rights thing but I yeah I I think
anything that can draw like as as a musician I always want to think about this stuff because
really at the end of the day it's about the fan To artist connection and that's how I've sort of
grown everything for myself and the idea of and And maybe this is where more of my interest would
lie in the future is kind of like the I guess the Concept of like a Dao right and empowering
your fans to have impactful decision-making Um almost like rights within your community
and how can that be represented I I assume you Know that's where the blockchain kind of comes
into place to create like hey well we can this Person's part of this and they've participated and
they've bought this or however it works or maybe You're giving it away for free to your thousand
biggest fans it doesn't always have to be about Commerce but it is really about creating that
that relationship that could potentially live Offline and not be I know right now like the main
thing is like Discord but Discord is still like
Web 2 right I mean that relationship is still kind
of owned by a third company there's not really a It's it's great but it's not direct if Discord
disappears how do you connect to those people And you're totally right I think with you know
what the blockchain I think will do it's not As if you know the blockchain you know it's not
magic obviously we all know that it just create You can verifiably prove that you bought the album
back in the day that you were at the concert back In the day and it really relies on how much
the artists or the author or the publisher Cares to you know do things for the fans you've
always been super fan oriented every concert is Like hey whoever buys the first t-shirt let's
take pictures let's do all this stuff and it is So really just the blockchain it gives you that
verifiable proof and even you know years later And uh you know not to mention if you're dropping
another digital collectible or something you can Just send it right to their wallet um I I think
that that prolonged continued connection where You're thinking about how can I reward these
people for you know their loyalty or you know You can create games around it or just like the
community building in general as long as you're Thinking of ways to uniquely um provide value to
people and make them feel special that's what it Is at the end of the day you know and there's
probably you know like I I see it as like you Know maybe the new form of fan club and I I think
like a fan clubs in general have existed since I don't know probably the 80s maybe beforehand
where you you'd pay a certain amount yearly for A subscription and then you'd get these things
in the mail or give you part of this list but Like you said we're TR as we Trend digital some
of those some of the ways that you know will Contract in the future are going to feel more
commonplace to like oh I don't want to do this Here I want to do this online I want to do this
in my wallet everyone has a wallet on their phone And we just we just have to get to that place
right and I actually think Steve Aoki out of all The people we named I mean from what I've seen in
his interviews I think you know he truly does it The best I'm not necessarily in the Steve Aoki nft
Community but the way he talks about it he is you Know this tier system they're kind of like a DOT
which you're talking about this tier system for His nfts and some of the some of the people he's
meeting up with some of the people they're helping Him craft the songs who was it Blau or who is the
you know the big person in the past couple years Where you're like wow they're getting into it well
maybe this is uh maybe I have to take a second Look at this uh I mean you know it's interesting
because uh the the nft spaces has a lot of Good marketers in it right so and sometimes you
have to Builder through it where it's like okay Um because you know there's there's a there's a
marketing that comes from um real genuine passion From it sometimes there's marketing that comes
from I don't want to call it scams but you know People who under promise or under deliver but see
a way to make uh you know a quick cash I I think Um even if I was point to someone I think garyvee
is probably the maybe the the best person who's in
Terms of community building that I've seen and I
think some of my fellow musicians have maybe some Somehow done the worst job occasionally because
they're just because they're just being told hey Do this this equals money and they don't really
understand it so they're not in it for the long Term and I I think with someone like garyvee um
it seems like I don't know like personally I don't Know that V friends is the vision that he sees it
in terms of its um mainstream crossover appeal I Don't know but I know that I know that he's trying
and he's trying to integrate in all those sort of Ways so that if you are a first-time believer in
him he's going to keep trying and if it doesn't Work he he's not going to abandon and pivot to
something new just for another cash grab which is Kind of what maybe the influencer marketing space
generally goes to it's like oh [ __ ] that flopped Well I'll just create another thing leave those
people behind and maybe I can get another people To get in on this this will be the one you know so
I admire that aspect for sure I definitely look at Gary as an example one of the guys doing it right
out of all this unknown technology unknown way To do it he's Paving the way for sure one of my
final questions and this is just sort of like in Summation we kind of already touched on some of
this as a musician right now out there doing it What's like a pain Point stopping you today
from from launching nfts for your community Yeah that's a great question I I think it comes
down to two things for me the the first one is Um I care a lot about um the the well-being of
of that audience and who could possibly get it So I I'd rather take a little bit more time to
do something right than to do something and lose Trust because you don't you can't regain that
trust if if someone decides to you know kind of Put their trust in you and usually one of the
ways is saying hey I'm investing in you or an Idea that you have or an album um that's that's
special and you don't want to like kind of break That trust because you know I'm sure there are
a lot of people who got into crypto or the NFC Space for the first time at the height of it lost
money and it's going to be very hard to get those People back you know if they're for if their
one and only experience in it is like negative That that that's tough that it's it's tough to
re-engage those people and convince them that Like oh hey this is why that happened and it will
be better trust me sort of next time so there's There's that bit of just wanting to do things
right and diligently and then the second part Is I think it's it's just you know still not um
as easily adoptable for people as and I I don't Know what the pinpoint is on that and what the
change is and I'd love to pick your brain on it But until it until the point where everyone just
understands how to use a metamask or there's a Better tool or you know like until it gets to that
point where it's where it's easy I think there's Going to be some uh hesitance for for launching
full-on in and you know that that adoption process Obviously takes a while like my Dad recently
in the last two years he's on Spotify he's Got Spotify on his phone that's how he listens to
music he doesn't listen to the radio anymore I was
On Spotify 10 years before he was on Spotify
right but now he's there and he's adopted it And he would never go back to to listening to the
radio in his car he doesn't and we need that same Change for the space where it just becomes easier
just once once my dad is in there then I know We're there you know what I mean Mr Allen keep us
updated yeah oh yeah I'm talking to your dad I'm Talking to your dad he's mystery oh true yes Mr
Allen please Begin Again get your [ __ ] together Right I'm sure that's what his dad goes by but
uh um my final question hoodie is uh you know Tell us about this album um it's been a little bit
since you released an album we're looking forward To it it's called bub correct yes um well it's
a little different than some of the stuff I've Made in the past I I think people typically
would associate me with like pop rap you know Upbeat fun stuff this is a little bit more in the
Rock genre a little bit more alternative and Indie Um I wrote it about uh the end of a relationship
that I had and I kind of you know spill my guts A little bit more but it's still uh catchy
and fun so I think if you if you've liked my Music in the past hopefully you'll enjoy this and
maybe if you're someone who kind of likes maybe a Little bit more Indie alternative rock stuff this
could be a nice entry point to yeah check it out What's the number one song people you know want
from you in in what in at a concert in general in General or yeah come up to you or at a concert
oh gosh it's hard you know the uh it's I just I just got back from uh tour in Europe and I was
very surprised because the most the most popular Songs were obviously sort of like the classics
like the no faith in Brooklyn No Interruption From like my first album but also some of the new
stuff that are going to be on this album like a Song called Hey Ben and happy again those were
like the loudest received songs so it's really Cool to kind of watch um an audience grow with you
and stick with you and that's you know that's like The the greatest like gift you could ask for as
an artist I like to Ben it reminded me of Scotty Doesn't Know from Euro trip just you know a little
bit 100 a nicer version of it perhaps yeah totally Uh all right hoodie thank you so much for coming
on Final thoughts for the altcoin daily audience Yeah um I'm gonna be tuning in if you're not
subscribed and you're watching this subscribe I'm Plugging unplugging the subscriptions right now
and yeah I'm excited to see where the space goes I think there's I think you know it's all about
patience because I think change takes time and uh Don't you know be in it for the long run that's
how that's that's how everything works in life See zoom out a little bit and and that's how you
really find the the value in what you do awesome Thanks so much for coming on today hoodie you know
what I'll I'll get the nft as soon as you drop it Can't wait you'll you'll I'll put you on the
white list he knows all the terminology in a Metamasky name Ledger all right no sponsorships
it's just it's just what I know yeah for sure Thank you guys so much what's up boys good
to see you what's up man great to see you Appreciate you taking the time of course man I've
been interacting with your account without knowing
That it was you guys for however long that that's
been wait are you wearing a happy camper t-shirt I was there dude in Los Angeles well yeah you've
been there way before the happy camper uh era so Yeah but I got the shirt at the concert I think
it was probably in 2016 ish it was definitely in 2016-ish thanks so much that's awesome yeah great
show Ed Sheeran came out I think black bear might Have been there I can't remember but yeah it was
great uh black bear had not left the tour yet no Controversy had happened oh yeah yeah but Ed
Sheeran came out too that was so fun oh my God Yeah that was really fun look I've never heard
it I thought that you know the crowd gets loud And you never hear a crowd get louder in my
life than Ed Sheeran coming out I was like oh You guys suck for me yeah they went crazy but the
whole thing is good I remember somebody was like Play James Franco and you're like does the band
even know that the drummer starts you know doing A beat and you did James Franco's dope yeah our
our little fake spontaneity it wasn't fake but Yeah it was it was definitely spontaneous but you
know you're like oh I don't know how I'll ever do This for sure I'm a pro I can make this happen
are we are we recording do you want to set it Up how you want to do this yeah we are but we
probably won't use any of that although the Ed Sheeran story was great or the you know the vibing
or the remember to repurpose however you'd like
